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Workers' Daily: Manufacturing transformation and upgrading when making up the industrial design short board
DATE:2018-7-6   VISITORS:818

Source: Workers Daily

Industrial design is not just an outer packaging, a visual design, it requires a design perspective to explore the needs of consumers, and to use existing technology to meet the changing needs of consumers and reduce costs. There are both industrial technology interpretations, cultural implants, and aesthetic appeals.

The 2018 World Manufacturing Conference held in late May showed a lot of "black technology" that has been and is entering people's daily life, which makes ordinary people full of expectations for the smart life of the future. The first World Manufacturing Conference held in Hefei, Anhui Province, set aside some stage for industrial design, the front-end enterprise of manufacturing. According to the "Workers Daily" reported on June 6, the local government spent a lot of money to build an industrial design city, plans to introduce 300 various design companies and production, research and research institutions in the next 3 to 5 years to attract industrial design and other ideas. Talent exceeds 3,000 people." If this strategic layout is successfully implemented, the future prospect of “making a big market” in Hefei can be expected.

The so-called "manufacturing" includes two parts: "system" and "making". The former contains more "design", "planning" and "creative". Some people say that "design" and "manufacturing" are like twin brothers, and "manufacturing" must have "design." However, industrial design has always been a weakness in many manufacturing companies. Not only are many small and medium-sized manufacturing enterprises “unfamiliar” with industrial design, but some local governments also have insufficient understanding of the importance of industrial design. Some people still rely on simple investment promotion standards such as the introduction of well-known large enterprises, the employment of many people, and the amount of taxes they contribute to local governments.

Whether it is to accommodate every aspect of the industrial design and other related upstream and downstream manufacturing industry chains for systematic strategic planning, which has actually become related to whether the manufacturing industry can become bigger and stronger and can reach a new level. Key factor. The manufacturing industry needs to be transformed and upgraded to the high end, and the role of industrial design is irreplaceable.

Industrial design is an integrated system engineering, not just an outer packaging, a visual design, but a whole set of business logic thinking, which requires the design of the perspective to explore the needs of consumers, and use existing technology to meet Consumers are changing needs and reducing costs. Simply put, industrial design is a process of transforming technology into products that can satisfy consumers' various consumer needs. There are both industrial technology interpretations, cultural implants, and aesthetic appeals.

Jobs, who is the world's top industrial design guru, believes that he should never start a company with the purpose of making money. "My passion is to build a company that can be handed down. The people in this company are fully motivated. Create great works. Everything else is second." Because of this, Jobs has changed the territory of many industries including personal computers, mobile communications and so on.

Compared with the United States, Germany, Japan and other industrial design upgrades, the overall development of China's industrial design started late and relatively backward. To do a good job in industrial design, talent is first and foremost a bottleneck. Industrial design professionals not only need high humanistic qualities and artistic literacy, but also have a deep understanding of industrial production logic. Although there are many colleges and universities offering industrial design in China, many teachers only understand theory and lack practical experience. After graduation, students need to practice for a long time to get started.

In addition, industrial design itself is a complete industrial chain covering creativity, design, proofing, and serialization of finished products. At present, China's industrial design industry is relatively complete and mature in the Yangtze River Delta and Pearl River Delta regions. If mainland cities want to build an industrial design city, they must commit themselves to building a complete industrial design industry chain. It is not only difficult for a factory-style industrial design enterprise to form a scale effect, but even survival is a problem.

To sum up, the manufacturing industry needs to be transformed and upgraded, and we urgently need to make up the shortcomings of industrial design. It is necessary to start the industrial layout in advance, do a good job at the top level of the policy level, actively match the industrial design enterprises and manufacturing enterprises, and optimize the soft environment such as technical exchanges, talent training, results transformation, and financial services.

PARTNER: 永图时代揭阳分公司| Yongtu|